I’ve been meaning to make a media kit for such a long time. I think I put it off because I didn’t think my blog was big enough for anyone who would want to see a media kit to contact me. I’ve been collecting resources to help me make a media kit, but it wasn’t until I received an email asking for me media kit that I decided enough was enough & my blog needed a media kit! So today, I thought I would share with you some of my tips & resources to help you create a media kit.
What is it & why do I need to create a media kit?
A media kit is a CV for your blog. It’s a way of showcasing your blogging achievements & really selling yourself to brands & PR companies to make them want to work with you. As with your CV, it’s advisable to keep your media kit to 2 pages as no one wants to sit through reams & reams of details. Companies want your highlights. When I worked for Woolworth many, many years ago, one of my tasks in the office was to go through CVs. I was told to instantly discard anything that was more than 2 pages long as they couldn’t demonstrate that they could be concise with information.
What format should I create a media kit be in?
PDF files are ideal for media kits. Some people use Word documents, but this can look a little amateurish & from my research I found out that not all companies are able to open Word documents from an email attachment. What’s the point in putting a lot of effort into making something that not everyone can access?
What program should I use to create a media kit?
Not Word! You can use any picture editing software, such as PicMonkey, but I used Canva to create a media kit. The benefit of using Canva is that they have some great templates & you can add links to images & text. So all my social media icons have my follower count in text form next to them, but you can also click on the image & be taken straight through to that social media channel. This not only saves space, but also makes the media kit more interesting because it’s interactive & shows my technological skills. Another bonus of Canva is that now my media kit is created, it is saved as a file on Canva that can be edited. So where as with something like PicMonkey I would have to recreate the whole file from scratch every month to update my stats (unless I created a standard image without the stats & used the standard image as a template), with Canva all I have to do is to go into the saved file on the website & edit a little text.
What should I include in my media kit?
There are certain details that everyone should include, such as their blog’s web address, logo, email address (otherwise how will brands contact you!?!), social media, traffic stats, information on your reader demographic & a little bio about your blog. It’s also helpful to include a picture of yourself, as it gives a personal touch and instantly makes you & your blog more ‘real’, which is what companies want from blogs. If you don’t want to use your photo then it’s good to include the image that is used across your social media channels. This way companies will be able to recognise you at a glance across your social media. I haven’t seen anyone else including their domain & page authority, it seemed an important thing for me to add.
You also need to indicate how you can work with brands. There’s no point telling a company how great you are if they don’t know what sort of services you can offer them! This is the section where you can add your prices if you wish. I’ve chosen not to so that I can discuss these with the client on an individual basis. This way, I’m leaving it open for me to be offered more than what I would usually work for if it’s within the companies budget. By doing this, I’m also not putting off a company who might offer me less financially than what I would usually accept but they can offer me compensation for my time in other ways. Let’s be honest, if a company I love with a big social media following such as Urban Decay contacted me I wouldn’t quibble over £20!
It’s also worth showcasing examples of your work, be it in the form of a couple of your most popular posts, a few of your photos that you’re particularly proud of, some previous collaborations or websites or publications that you’ve been featured on or in. I chose the latter two for my media kit. As my media kit contains a link to my blog and Instagram, I didn’t think that examples of my posts or photos would add any benefit because they are accessible through the links I’ve provided. It’s all about adding extra value. I’ve already provided links, so what purpose would replicating their content have? I did think it would be helpful to include some information of where I’ve been featured, as I’m still working on this section on my blog. Once it’s finished, it’s a section that could easily be missed if you don’t spend time checking out everything in my blog’s navbar, so to me this is an important element of my media kit. If you download my media kit, you’ll see that you can click on the BBC icon & be taken through to their Disabled Beauty Bloggers feature & if you click the BBC Coventry & Warwickshire image, you’ll be taken to my Features page, where you can listen to the interview. I’ve done the same for The Huffington Post article I was featured in & the pieces I’ve written that have been published in the Migraine Action Association’s magazine.
A previous collaborations section was important to me. If a PR company sends me a product, chances are they won’t get a mention in the post. Yet they are the people I have been working with, not the brands directly. So it seemed to me important to put the brands & PR companies I’ve worked with into my media kit, especially those who aren’t mentioned on my blog. If you work with a PR who are working on behalf of a company, it’s important to put the PR down on your media kit & not the brands that they represent as it’s the PR company you’ve built a relationship with. After all, if you worked for British Gas & were writing your CV you would put someone at British Gas down as a referee & not one of the people who’s boiler your serviced!
Media Kit Resources
The Blog Maven has some fantastic examples of media kits. This post talks you through important things to include in your media kit and shows you how they can be presented. There are 5 or 6 examples of different media kits too, which I found really helpful in working out what to include when thinking about how to create a media kit, as well as showing the different types of information that can be included. I found this invaluable
I also found Melyssa Griffin, Pepper Corner Create, The Over Seas Escape & Girl With A Banjo had some really useful pointers for making a media kit and you can find even more resources on my Media Kit Pinterest board.
I really hope this was a helpful post. I’d love some feedback on my media kit!
Have you created a media kit? What program did you use to create a media kit & which resources did you find helpful?
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