How To Create A Media Kit

I’ve been meaning to make a media kit for such a long time. I think I put it off because I didn’t think my blog was big enough for anyone who would want to see a media kit to contact me. I’ve been collecting resources to help me make a media kit, but it wasn’t until I received an email asking for me media kit that I decided enough was enough & my blog needed a media kit! So today, I thought I would share with you some of my tips & resources to help you create a media kit.

How To Create A Media Kit

What is it & why do I need to create a media kit?

A media kit is a CV for your blog. It’s a way of showcasing your blogging achievements & really selling yourself to brands & PR companies to make them want to work with you. As with your CV, it’s advisable to keep your media kit to 2 pages as no one wants to sit through reams & reams of details. Companies want your highlights. When I worked for Woolworth many, many years ago, one of my tasks in the office was to go through CVs. I was told to instantly discard anything that was more than 2 pages long as they couldn’t demonstrate that they could be concise with information.

What format should I create a media kit be in?

PDF files are ideal for media kits. Some people use Word documents, but this can look a little amateurish & from my research I found out that not all companies are able to open Word documents from an email attachment. What’s the point in putting a lot of effort into making something that not everyone can access?

What program should I use to create a media kit?

Not Word! You can use any picture editing software, such as PicMonkey, but I used Canva to create a media kit. The benefit of using Canva is that they have some great templates & you can add links to images & text. So all my social media icons have my follower count in text form next to them, but you can also click on the image & be taken straight through to that social media channel. This not only saves space, but also makes the media kit more interesting because it’s interactive & shows my technological skills. Another bonus of Canva is that now my media kit is created, it is saved as a file on Canva that can be edited. So where as with something like PicMonkey I would have to recreate the whole file from scratch every month to update my stats (unless I created a standard image without the stats & used the standard image as a template), with Canva all I have to do is to go into the saved file on the website & edit a little text.

create a media kit

What should I include in my media kit?

There are certain details that everyone should include, such as their blog’s web address, logo, email address (otherwise how will brands contact you!?!), social media, traffic stats, information on your reader demographic & a little bio about your blog. It’s also helpful to include a picture of yourself, as it gives a personal touch and instantly makes you & your blog more ‘real’, which is what companies want from blogs. If you don’t want to use your photo then it’s good to include the image that is used across your social media channels. This way companies will be able to recognise you at a glance across your social media. I haven’t seen anyone else including their domain & page authority, it seemed an important thing for me to add.

You also need to indicate how you can work with brands. There’s no point telling a company how great you are if they don’t know what sort of services you can offer them! This is the section where you can add your prices if you wish. I’ve chosen not to so that I can discuss these with the client on an individual basis. This way, I’m leaving it open for me to be offered more than what I would usually work for if it’s within the companies budget. By doing this, I’m also not putting off a company who might offer me less financially than what I would usually accept but they can offer me compensation for my time in other ways. Let’s be honest, if a company I love with a big social media following such as Urban Decay contacted me I wouldn’t quibble over £20!

create a media kit

It’s also worth showcasing examples of your work, be it in the form of a couple of your most popular posts, a few of your photos that you’re particularly proud of, some previous collaborations or websites or publications that you’ve been featured on or in. I chose the latter two for my media kit. As my media kit contains a link to my blog and Instagram, I didn’t think that examples of my posts or photos would add any benefit because they are accessible through the links I’ve provided. It’s all about adding extra value. I’ve already provided links, so what purpose would replicating their content have? I did think it would be helpful to include some information of where I’ve been featured, as I’m still working on this section on my blog. Once it’s finished, it’s a section that could easily be missed if you don’t spend time checking out everything in my blog’s navbar, so to me this is an important element of my media kit. If you download my media kit, you’ll see that you can click on the BBC icon & be taken through to their Disabled Beauty Bloggers feature & if you click the BBC Coventry & Warwickshire image, you’ll be taken to my Features page, where you can listen to the interview. I’ve done the same for  The Huffington Post article I was featured in & the pieces I’ve written that have been published in the Migraine Action Association’s magazine.

A previous collaborations section was important to me. If a PR company sends me a product, chances are they won’t get a mention in the post. Yet they are the people I have been working with, not the brands directly. So it seemed to me important to put the brands & PR companies I’ve worked with into my media kit, especially those who aren’t mentioned on my blog. If you work with a PR who are working on behalf of a company, it’s important to put the PR down on your media kit & not the brands that they represent as it’s the PR company you’ve built a relationship with. After all, if you worked for British Gas & were writing your CV you would put someone at British Gas down as a referee & not one of the people who’s boiler your serviced!

Media Kit Resources

The Blog Maven has some fantastic examples of media kits. This post talks you through important things to include in your media kit and shows you how they can be presented. There are 5 or 6 examples of different media kits too, which I found really helpful in working out what to include when thinking about how to create a media kit, as well as showing the different types of information that can be included. I found this invaluable

I also found Melyssa Griffin, Pepper Corner Create, The Over Seas Escape & Girl With A Banjo had some really useful pointers for making a media kit and you can find even more resources on my Media Kit Pinterest board.

I really hope this was a helpful post. I’d love some feedback on my media kit!

Have you created a media kit? What program did you use to create a media kit & which resources did you find helpful?

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Tania Jayne

  • Mel

    I’m like you, I keep meaning to make a media kit but until someone actually asks me for one, I probably won’t do it. Funnily enough I’ve never seen an example of a media kit with the DA and PA mentioned. Considering us bloggers obsess over those 2 things you’d think they’d be one of the main parts.

    • That was exactly my thinking with the DA & PA too! We put emphasis on it & PRs seem to pay a lot of attention to it so it struck me as odd that it wasn’t added to any of the Media Kit examples I could find. I figured if it’s as important as people make out surely it should be on a media kit somewhere! Good luck for when you make your own. Give me a shout if you need any help. Xx

  • Moderate Mum

    Thanks for this post. I’ve bookmarked it so I can do this project in the next few weeks

  • I’m definitely going to bookmark and save this post to help me when I finally decide to make a media kit! xx

    • Yay! I’m really pleased it’s going to be a useful resource. If you need any help, just give me a shout. Xx

  • Fab post! I created a media kit last year sometime, but I’m so bad at remembering to update it – I’ve had a whole rebrand since then and most of the info is outdated. I definitely need to find some time to edit it and I’ll be following some of your advice when I do!


    • I have a little routine where I go through & update my blogging stats on various networks once a month. I’ve become a little slack recently, but I know that having my media kit to update in this way will kick start me into updating the networks too. I’m so glad I could be helpful, good luck with re-doing your media kit. Xx

  • This is such a great post thanks for the tips!!x


  • Corinne C

    I had a media kit but I’ve never been asked for it before! If a PR asks about my stats I now just refer to my monthly stats/ DA updates. I did get asked for one for my fitness blog the other week but I’ve really looked into my stats on that!

    Corinne x

    • Wow! That surprises me. Maybe media kits aren’t the tools that some people make them out to be. A lot of the information was already on my blog, so it was really just pulling it into one file. I’m sure it will have it’s uses & I’m glad it’s done now. Xx

  • Ooh I might add a ‘Features’ section to mine – good idea! I honestly had never been asked for one of these until about a month ago but it’s good to have one on hand that sums up your blog at a glance :)

    Jasmine xx

    Jasmine Talks Beauty

    • Thanks! Wow, that surprises me that you haven’t been asked for a media kit until very recently. You’re the second bigger blogger that has said this, so maybe they aren’t the big seal some people make them out to be. Most of the information on mine is on my blog anyway, but it is good to have everything in one document. Xx

  • Anoushka

    This is such a great post – I have a very basic kit but you’ve given me so many ideas on how to improve it!

    Anoushka Probyn – A London Fashion Blog

    • Thank you so much Anoushka! I’m so glad it was helpful & has given you some inspiration. Xx

  • I didn’t realise you had wrote one of these, I just recently done mine and was a lot easier than I thought! I used Word though as the easiest option for me. Might add a collab bit to mine, it’s the only part I missed off! x

    Tamz |

    • The only thing about creating a Word document is that if the person receiving it has a different version they might not be able to open it. Apparently you can convert a Word document into a pdf though. It was a little time consuming to make mine, but most of the information was on my blog already, so it was just pulling it all together. Xx

  • nicole

    Aw this is such a useful post! When I get some spare time I am going to make one! I use canva already so I am quite confident with the software! I thought media kits were for blogs with thousands of views and followers, I didn’t realise that everyone could make them up! Definitely going to do one now xx

    Thrifty vintage fashion

    • I’m so glad it was helpful! I’ve not used Canva before, but I was pleasantly surprised with how easy it was to use & the number of options there were. I’m definitely going to be using it again. I’m going to have a play with it for Pinterest images as I’m not feeling PicMonkey for that at the moment. I thought media kits were for bloggers much bigger than me too. I’m not sure how much use I’ll get out of mine, but it was a compliment to get asked for it in the first place! Xx

  • This is such a great idea, so much useful information. I will have to come back to this, thanks for sharing x

    ALittleKiran | Bloglovin | Instagram

    • You’re welcome! I’m glad it was helpful. Xx

  • Thank you so much for this post, came at the right time!

    Parie x

  • I’ve been half writing a media kit for ages! I know I need to get it finished and this is my inspiration :) Thank you!! x

    Holly ∣ Closingwinter

    • You’re welcome! I’m glad it was helpful. Xx

  • Sharon Reid

    Wow, what a really helpful post, thank you for sharing it, I’ve not put a media kit together so I’ve now got the information I need to do one
    Sharon xx

    • I’m so glad it was helpful! If you need any help of have any questions when you come to putting one together yourself, just give me a shout! Xx

  • Thanks this is really helpful. X