You probably all know by now that GOSH are one of my favourite affordable brands. If you’ve read my Project 10 Pan posts, you’ll know that I loved my white Velvet Touch Eye Liner from the brand. While I have a large number of eyeliners (most of which have come with an Urban Decay eyeshadow palette), I was really excited to try the GOSH Infinity Eyeliner when I received two shades from the SS17 Event.
All products marked with * have been gifted to me for consideration. More information can be found in my full disclaimer.
There are 6 shades in the GOSH Infinity Eyeliner range. I received 001 Black* and 006 Ash*. Both shades apply smoothly and evenly. The product is soft, which is something I look for in makeup pencils. No one wants sore eyes from applying a hard pencil. The shades are really pigmented too! I was really impressed with how dark the Black shade comes out. To the point where I actually thought that I’d received 002 Carbon Black and had to go and double check to right this review. It reminds me of Urban Decay’s Perversion eyeliner (which is darker than their Zero shade).
L to R: Urban Decay Zero, GOSH Black, Urban Decay Perversion
The first time I tried the Black shade, I did so with nothing else on my lids. It applied well, but by the end of the day, the liner on one of the lines was looking a little patchy. But, I feel like this was a bit of an unfair test. I’ve never worn just eyeliner on it’s own before so have no point of comparison and I do have oily lids. Over my usual eyeshadow combinations, the GOSH Infinity Eyeliner lasted really well. It looked just as good as when I’d applied it in the morning.
I have to say, the packaging was a little tricky to get off, as you can see from the photo. But I’ll totally let GOSH off, because they have the ingredients list clearly visible. It’s so frustrating when you can’t access a product’s ingredients list because it’s on a peel label that’s covered in plastic! Helpfully, GOSH have included sticker on the top of the cap, so that you know which shade is which.
No, I’ve already mentioned in my Browhaus Classic Brow Lead Review that I’m testing out waterproof product in anticipation for our holiday in August. So of cause I had to put the GOSH Infinity Eyeliner’s waterproof claims to the test. To my delight, both shades stayed on my hand when rubbed with water. Even soapy water didn’t touch them!
L to R: GOSH Black and Ash
I’d happily pick up a GOSH Infinity Eyeliner as opposed to an Urban Decay 24/7 liner. In my opinion, the GOSH Infinity Eyeliner is as pigmented, as easy to use and lasts as well as the Urban Decay liners. As the GOSH Infinity Eyeliner is £8.51 cheaper for exactly the same amount of product, it would be silly for me to buy Urban Decay over GOSH!
You can buy the GOSH Infinity Eyeliners for £6.99 from Superdrug and Superdrug.com.
Have you tried the GOSH Infinity Eyeliner? Which shade(s) did you get and what did you thing of them?
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Ingredients:
*Please note, ingredients lists are accurate at the time of publication.









A great post :) Thanks for sharing it! I think the Gosh eyeliners do make a great high-street alternative, The Urban Decay one is gorgeous though for the blackest black!
Laura xo
http://www.shehearts.net
Thank you so much! I was impressed with how close the black was to Perversion. Especially as they have a darker black in the line. I’d be interested to see how that compares to Perversion. Xx
Oh wow! This GOSH eyeliner sounds amazing.. I’ve never tried the Urban Decay one before but I don’t think I need to if the GOSH one is a good dupe!
Lots of love from Mollie xxx | http://wwwtheperksofmolliequirk.blogspot.com
I’ve been so impressed by it! I’d love to see how the Carbon Black shade compares with Urban Decay’s Perversion. Xx
I’ve still not tried anything from this brand but I hear such great things so I must pick some up next time I’m in town x
I’ve been so impressed by the quality of their products. There’s only one thing I’ve tried that I didn’t like (a mascara and the wand wasn’t to my taste). I can highly recommend them. Xx